(Continuation) Wendy’s: History and Life After Dave Thomas
Review the case you read in Unit I, starting on page 761 of your textbook. After reviewing the case, address the following topics:
- Formulate an appropriate research design for investigating the marketing research problem you defined in Unit I. Identify any ethical issues that may arise while developing this research design.
- Use the internet to determine the market shares of the major national fast-food chains for the last calendar year. What type of primary and secondary data could be useful to Wendy’s? Be sure to include internal and external sources in the form of business/non-government, government, and syndicated services.
This assignment should be completed in at least two pages. You must utilize two scholarly, peer-reviewed journal articles to support your responses, one of which must come from the CSU Online Library. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.